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    QR Rx for Dermatologists

    QR Rx · dermatology

    The Procedure Ends.
    The Relationship Shouldn't.

    Send every patient home with your clinic in their pocket.

    Introductory offer
    See What Your Patient Sees

    Free for design partners. No card, no contract.

    HIPAA compliant · BAA on signup · encrypted at rest and in transit
    Why derm follow-up is the whole game
    60%
    Of skin cancer patients miss their recommended annual follow-up. JAAD, 2023.
    5×
    Cheaper to keep an existing patient than to win a new one through ads. RevenueWell.
    75%
    Into recovery is when QR Rx sends the review request, timed to the peak-end moment patients remember. Peak-end rule, Kahneman & Redelmeier.

    Trusted by dermatology practices building modern aftercare into every recovery. Shaped by hundreds of clinic-owner conversations and peer-reviewed recovery research.

    HIPAA Compliant
    BAA Available
    256-bit Encryption
    No App Required

    See QR Rx in Action

    Care plan creation to patient's phone in 20 seconds.

    Patients won't stop Googling skin questions. Give them better answers.

    How it works

    Three steps from biopsy to clear skin.

    01

    Pick a derm template or import your own

    50+ derm templates

    Pick from 50+ derm templates: Mohs, excision, biopsy, laser, IPL, chemical peel, cryotherapy, acne treatment, eczema. Or drop in your own protocol PDF. We pull out the structure and brand it.

    02

    Customize wound care and follow-ups

    20s average

    Edit instructions, prescriptions, milestones, photo check-ins, and the next-visit booking link. Your colors and logo are automatic.

    03

    Patient scans QR, follows the plan

    0 downloads

    Hand them a printed QR card at discharge or send to their phone. Opens in any browser. No app, no account, no password.

    Patient View

    What your dermatology patient sees.

    Two ways to deliver the same care plan: scanned on a phone or handed to them at discharge. Branded, accessible, and built for recovery, not check-ins.

    9:41

    Northshore Dermatology

    Hi Marcus.

    Procedure: Morpheus8 Microneedling

    Dr. Priya Shah, DO created this custom care plan for you

    Tap to continue

    Powered by QR Rx

    Northshore Dermatology
    Dr. Priya Shah, DO(312) 331-2019
    Patient PIN904-517
    Plan IDQX7K-2M9P-4N6RIssuedApril 15, 2026
    Care plan for
    Marcus Lee
    Procedure
    Morpheus8 RF Microneedling
    Recovery window
    7 days
    Recovery guide
    Day 0-2Early care
    Expect redness and warmth
    Skin will look red and feel warm, like a sunburn, for 24 to 72 hours.
    Gentle cleansing only
    Wash with lukewarm water and a bland cleanser. No washcloths, scrubs, or actives.
    Day 3-5Healing check
    Sun protection
    SPF 50+ mineral sunscreen every morning. Avoid direct sun for 4 weeks.
    Day 6-7Later care
    Resume normal skincare
    Retinol, vitamin C, and exfoliants can be reintroduced gradually after day 7.
    Medications
    MedicationDirections
    Clinic medication planPatient specific
    Follow the prescription label and your treating clinician's written directions.
    Contact the clinic before changing any medication.
    Milestones
    Day 3
    Redness fading
    Day 5
    Microneedle marks resolved
    Day 7
    Resume full skincare
    Day 28
    Next session in series
    When to call us
    Call right away
    Any of these signs need attention
    Blistering
    open, weeping areas or new blisters
    Spreading redness
    redness expanding beyond the treated area after day 2
    Pus or fever
    yellow drainage or temperature over 101°F
    Call Northshore Dermatology(312) 331-2019
    Northshore Dermatology·(312) 331-2019
    Powered by QR Rx
    Cura · The 11pm questions

    The five questions every dermatology patient asks at 11pm.

    These are the real questions Cura answers when your front desk is closed. Each one is grounded in your verified protocols and tagged to where the patient is in recovery.

    Is this scab normal?

    Scab formation by day 3 is typical after a procedure. Keep the area moist with the recommended ointment. If the scab is hot, weeping, or spreading, message your provider.

    Verified by your clinic
    Day 3
    Can I use SPF on the treated area?

    Mineral SPF 30+ is recommended starting day 7 unless your clinic said otherwise. Reapply every 2 hours when outside. Skip chemical sunscreens until day 14.

    Verified by your clinic
    Day 7
    Why is the redness spreading?

    A faint pink halo around the treated area is typical for the first 5 days. Spreading redness with warmth or red streaks is not. If that's what you see, message your provider tonight.

    Verified by your clinic
    Day 1 to 5
    When can I use retinol again?

    Most clinics restart retinol around day 10 to 14 once the skin barrier feels normal. Start every other night. Stop if you see new redness or peeling.

    Verified by your clinic
    Day 10
    Should I keep covering it?

    Occlusive dressings come off at day 5 for most procedures. After that, keep the area moisturized and shielded with SPF in daylight. No need to bandage at night.

    Verified by your clinic
    Day 5

    Every answer is clinic-verified. Cura never invents a medication.

    The Science of Peak Relief

    The 5-star moment lands before the redness fully fades.

    The peak-end rule (Kahneman, Redelmeier): patients remember a recovery by its emotional peak, not its full length. QR Rx fires the review prompt at 75% of the recovery window, when the result is visible and the redness is mostly gone.

    01·Mohs surgery

    “In the mirror without flinching.”

    Week 6 of 8
    02·Acne laser

    “Skin texture, not makeup.”

    Week 3 of 4
    03·Excision biopsy

    “Bandage off, scar barely visible.”

    Week 4 of 6
    04·Chemical peel

    “First photo without filter.”

    Week 2 of 3
    05·IPL photofacial

    “Even skin tone again.”

    Week 2 of 3
    06·Cryotherapy

    “Spot is gone.”

    Week 3 of 4
    Why dermatology

    Built around the three things that drive derm outcomes.

    From wound care after a biopsy to the next annual skin check, every gap is closed.

    01 · Wound care

    Wound care that actually gets done.

    After a biopsy or excision, patients are scared to touch the dressing. We give them day-by-day instructions with photos of normal vs. abnormal healing. They follow through. Your infection rate stays low.

    02 · Skin cancer follow-up

    Make annual skin checks happen.

    60% of skin cancer patients miss their recommended follow-up. We bake the next-visit reminder into the recovery plan, with a one-tap booking link. The annual visit happens before the patient forgets.

    03 · Photo documentation

    Track healing without an in-office visit.

    Patients upload progress photos for your review, encrypted and tied to the care plan. You see healing without scheduling a follow-up. The dashboard flags any patient whose healing looks off.

    The cost of doing nothing

    What you're losing every time follow-up doesn't happen.

    Numbers based on industry averages for a derm practice. Yours will vary by case mix. The point is the cost is real, even if it's not on a line item.

    60%
    Of skin cancer patients miss their recommended annual follow-up. The cancer doesn't take a year off.
    3-4×
    More callbacks per patient when wound care instructions aren't clear. Front desk pays the price.
    5×
    Cheaper to keep an existing patient than to win a new one through ads. RevenueWell.
    The evidence

    Structured aftercare isn't a nicety. It's where outcomes and retention are decided.

    The days after a procedure are when patients forget instructions, drift from the plan, and quietly decide whether to come back. The literature on recall, adherence, and retention is consistent, and it points to the same intervention: timely, structured follow-up.

    40–80%1

    of the medical information a patient is given is forgotten almost immediately, and nearly half of what they do retain is recalled incorrectly.

    78%2

    of patients leave with an incomplete understanding of their care and discharge instructions, and most don't realize it.

    30–85%3

    more profit follows from improving customer retention by just 5%. Retention compounds, and the post-procedure window is where it's kept or lost.

    Why it works

    A day-aware care plan closes the recall gap, the patient has the right instruction at the right stage instead of a sheet they lost on day one. It keeps them engaged through the window where complications actually appear, and it gives your team a record of who is on track and who isn't, without anyone making a single phone call.

    Clinical proof point

    It reads what the patient reports, and flags your team

    When a patient checks in with a symptom, the system recognizes whether it matches a known warning pattern for that procedure at that stage, and quietly surfaces them to your in-app inbox with a short, clinic-facing reason. It is a heads-up, not a diagnosis, connecting the dots so your team decides the next move, before it becomes an after-hours call.

    Non-diagnostic by design. The clinic always decides.

    Sources
    1. 1.Kessels RPC. Patients' memory for medical information. J R Soc Med. 2003;96(5):219–222.
    2. 2.Engel KG, Heisler M, Smith DM, et al. Patient comprehension of emergency department care and instructions: are patients aware of when they do not understand? Ann Emerg Med. 2009;53(4):454–461.
    3. 3.Reichheld FF, Sasser WE. Zero Defections: Quality Comes to Services. Harvard Business Review. 1990;68(5):105–111.
    ROI Calculator

    See what QR Rx is worth to your practice.

    Adjust the numbers. Watch the math.

    40
    $2,500
    $
    12-Month ROI
    77.5x
    on annual QR Rx cost
    Annual revenue gain
    $72,500
    rebookings × your average procedure value
    Rebookings / yr
    29
    6 in 100 procedures, driven by aftercare touchpoints
    Staff time saved
    120 hrs
    $4,200 saved at $35/hr · 15 min per patient deflected by Cura
    Annual QR Rx cost$990

    Modeled estimate. Conservative assumptions: 6 in 100 procedures convert to a rebooking via aftercare touchpoints, 15 min saved per patient on deflected callbacks, $35/hr staff cost. Industry comparables run higher: aesthetic loyalty programs see 20-30% repeat-visit lift, dental recall reminder systems see 15-25%, reactivation email campaigns see 3-8% per send compounded across touchpoints. Your numbers will vary by specialty and implementation.

    Patients don't disappear after recovery.

    Three automated touchpoints keep recovered patients warm. Built into every plan, no extra cost.

    90 days

    How is your recovery going?

    Re-opens the conversation. The earliest moment they consider you for their next procedure.

    180 days

    Time for a check-in.

    Auto-personalized to their original procedure type. Drives second-procedure inquiries.

    365 days

    Annual reminder.

    Lands in the inbox the week of their original visit. Owns the recall window most clinics never schedule.

    Modeled retention impact based on conservative aftercare-engagement assumptions. Methodology details available.

    Compared to what you have

    QR Rx vs. the patchwork stack.

    Most clinics run aftercare across email templates, a CRM, a review tool, and a clipboard. Here is what each layer costs you in time, leakage, and missed revenue.

    Email + clipboardGeneric CRMQR Rx
    Branded recovery planStatic PDFGeneric emailDay-aware, procedure-aware
    Patient Q&AFront desk callFAQ pageCura, 24/7, clinic-verified
    Review timingAt dischargeManual SMS75% of recovery (peak-end)
    Outcomes dataNoneNoneCross-clinic benchmarks
    Team accountsPer-seat pricingPer-seat pricingUnlimited
    HIPAA + BAADIYSometimesBy architecture

    Comparison reflects the typical stack a cash-pay specialty practice runs today. Tool capabilities vary; check each vendor for current feature set.

    Introductory offerQR Rx
    We build your launch profile with you. Start to finish.

    We design your branded recovery portal, your logo, your colors, starter care plan templates, build it, and hand you the keys. This launch assistance is part of design-partner onboarding. Delivered within 1 business day. All we need is three details.

    Portal delivered within 1 business day. No payment until you have seen it.

    We are building this with a handful of clinics.

    Accepted design partners do not pay. Create a workspace to evaluate QR Rx, then run it with real patients and tell us what your clinic needs. No card or contract.

    Request Design Partner Access

    Unlimited care plans · HIPAA-compliant infrastructure · Your branding on every patient page

    Frequently asked

    Dermatology questions, answered straight.

    Will my patients actually use a QR code?
    Most adults have used a QR code at a restaurant or pharmacy in the last six months. They point a phone, type their date of birth, and the plan is on screen in ten seconds. The few who can't get the printed version too.
    Does it work with ModMed, Nextech, or eClinicalWorks?
    ModMed and Nextech are in our pilot program. eClinicalWorks and other systems can use a QR Rx-approved secure webhook, CSV upload, or a self-intake link.
    How does it handle wound care after biopsy or excision?
    Day-by-day wound care instructions with photos of normal vs. abnormal healing. Patients see what's expected at each stage. Your infection rate stays low. The 'is this normal' calls drop.
    What about Mohs follow-up?
    The plan includes the next skin check at the right interval (3, 6, or 12 months) with a one-tap booking link. The annual visit books before the patient forgets.
    Can patients upload photos for review?
    Yes. Patients submit progress photos for your review. Photos are encrypted, tied to the care plan, and never shared with marketing or analytics. You see healing without a follow-up visit.
    Is QR Rx HIPAA compliant?
    Yes. BAA at signup. PHI encrypted in transit and at rest. Every view logged. No third-party data sharing. Patients verify with QR plus PIN plus date of birth.
    How long does setup take?
    Under five minutes for the first care plan. Fifteen for the practice (logo, brand color, team invites, PMS link, starter templates). Most derm clinics send their first plan on day one of the trial.
    Can I customize my wound care protocol?
    Every template is yours to edit. Instructions, prescriptions, milestones, photo schedule, follow-up dates. Already have your protocols? Drop them in.
    What about a patient without a smartphone?
    Hand them the printed plan. Same content, same instructions, same emergency number. Most derm clinics print and send the QR.
    What does it cost?
    Nothing. We are picking a small group of clinics to build QR Rx with, and design partners do not pay. No card, no contract, nothing to cancel.

    Skin heals on schedule. When patients have a plan.

    Free for design partners. Unlimited care plans. Built for dermatology.

    HIPAA CompliantBAA Available256-bit EncryptionNo App Required
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